Lawyers need to learn how to market and advertise their practices much like other businesses. Yes, lawyers are very learned people who have to know a lot about many details and precepts of the law, but they also need to know what drives customers, or clients to become trusting enough to hire them for their legal needs.
Based upon studies done by law firms who were very successful in their marketing efforts, one of the first things that have to be adhered to is that spending a minimum of 2.5 percent of the gross farm income is a must. The study claimed that if this was not done, then the lawyer is merely pretending to market.
Another major point is that when lawyers put the video on their website, they found that potential clients identified with that. People know that lawyers live with their ability to speak, and to speak well. Attorneys make explicit videos around areas of interest like motorcycle accident az. So if you as a lawyer can do a good job with your speaking ability, make a video that shows this capacity. It would be a good idea to have a video professionally produced, rather than just do a selfie with your iPhone because people can tell the difference.
When people are afraid that they might have to go to court or if they are involved in a lawsuit, they want a professional who can live up the standards that they perceive that a lawyer needs to have, whether it is correct or not, you have to meet their expectations.
Realize that most people who are coming into adulthood have grown up with the internet being a part of their lives. As far as they are concerned, the internet has always been there, and it just makes sense to have a video of you, offering your services, just as though you were sitting there together sharing what you can do for them.
The next piece of advice is never to get involved with any marketing program that is not measurable. If you cannot measure the results of the money that you are spending, don’t get involved with it. One type of ad that many people do is display advertising, which is effective, but if you make a mistake in where you place it, you can waste your money. Plus, there is no way that you can correctly measure the results from display ads.
Advertising that is measurable includes all social media ads, pay per click ads, blogs, and email advertising. All of these have the ability to create the metrics that will tell you exactly how many people are looking at your ads, and how many are taking some form of action. Either they ignore your ad, or they fill in a box with their email, phone number or questions.
Finally, the goal is to get the people into your office for a free consultation. That is where you will get to know them and engage with them as a fellow human being. They have to get to know you and trust you as you move forward with their legal needs, and the only way to have that happen is to meet them and visit, so a natural relationship occurs.